Kerb exists for one reason: buying a car — especially in a market as complex as the UAE — leaves most people exposed, outnumbered and unsure who's actually on their side. Kerb is on your side. Only yours.
Cars have been my obsession for as long as I can remember — the engineering, the design, the stories behind them, and the particular thrill of a great one done right. What began as a lifelong passion became a profession: I've spent my career in sourcing and negotiation, getting people exactly the right thing, at the right price, with nothing missed.
Kerb is where those two things meet. I started it because buying a car — especially somewhere as fast-moving as the UAE — too often leaves people exposed, outnumbered and unsure who's actually on their side. I wanted to build the opposite: someone who knows cars inside out, works only for the buyer, takes no commission from any dealer, and treats every purchase as if it were their own.
From an everyday family car to a rare supercar, the care is the same. I only recommend what I'd buy myself, I handle the parts most people dread, and I make a big, stressful decision feel genuinely safe — in whatever language you're most comfortable in. That's the whole point of Kerb.
Working only for the buyer doesn't mean working alone. Over the years I've built genuine relationships across the industry, including trusted contacts within leading main dealerships — Porsche and Lamborghini among them — and specialist independent workshops.
For you, that means real insider expertise on tap. When I assess a car, I can draw on honest, off-the-record insight into specific models, their known weak points, and whether a particular example is genuinely worth buying. It's knowledge that works entirely in your favour — it's exactly what recently led me to advise a client away from a Porsche a main-dealer specialist told me, candidly, to avoid.
That's the value of being independent and connected at the same time: the access and knowledge of an insider, working solely for you — the buyer.
We represent you, never the dealer. Our fee comes from you alone, so our advice is only ever in your interest.
We never take a cut from the seller. There's no hidden incentive steering you toward the wrong car.
Nothing gets recommended until it's been independently checked. If it's not right, we tell you.
Agreed before we start. No surprises, no percentage games, no pressure.
Whether it's a single car or an ongoing relationship, get in touch and tell us what you need.
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